Last edited by Talmaran
Monday, July 13, 2020 | History

1 edition of Developing an Army market research index in support of Army recruiting found in the catalog.

Developing an Army market research index in support of Army recruiting

Developing an Army market research index in support of Army recruiting

  • 253 Want to read
  • 32 Currently reading

Published by U.S. Army Research Institute for the Behavioral and Social Sciences in Alexandria, Va .
Written in English

    Subjects:
  • United States. -- Army -- Recruiting, enlistment, etc.,
  • Recruiting and enlistment.,
  • Marketing research -- Military aspects.

  • Edition Notes

    StatementRay Morath ... [et al.]
    SeriesResearch report -- 1766., Research report (U.S. Army Research Institute for the Behavioral and Social Sciences) -- 1766.
    ContributionsMorath, Ray.
    The Physical Object
    Paginationx, 29, 3, 3 p. :
    Number of Pages29
    ID Numbers
    Open LibraryOL16025627M

    Army University Press Publishing Options - In today's digital world it can sometimes be confusing about how to get published and where to publish your masterpiece. We hope to remove the ambiguity and get you started on the right path. The Army University Press publishes Monographs and Books. The Journal of Military Learning, the NCO Journal and Military Review publish articles.   Market Research (FAR Part 10) is conducted to determine the availability of commercial products and services and to identify and evaluate market ’s a continuous process of finding viable sources of goods and services to meet government requirements and is mandated for all acquisition programs.

    Evolution of Army Recruiting Command's Information Systems.   Recruiting challenge. A joint market research study requested by the Defense Department found that today’s youth – ages 16 to 24 – are “largely disconnected from the military, (and) lack basic knowledge about military service,” she said. Today’s youth tend to have a negative view of the military, Geise added.

    Department of the Army Historical Summary Fiscal Year Department of the Army Historical Summary, Fiscal Year PIN: – CENTER OF MILITARY HISTORY UNITED STATES ARMY WASHINGTON, D.C. H I S WE' L DE FE ND T.   The Army looks to emphasize locally-tailored market research to match the interests of potential recruits to the needs of the service. "In the past we have relied on traditional recruiting strongholds, the Southeast, the South and a little of the Midwest," Townsend said. "That's not where our youth is growing the most in this country.


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Developing an Army market research index in support of Army recruiting Download PDF EPUB FB2

Developing an Army Market Research Index in Support of Army Recruiting Article   February   with  29 Reads  How we measure 'reads' A 'read' is counted each time someone views a publication. Get this from a library. Developing an Army market research index in support of Army recruiting. [Ray Morath; U.S.

Army Research Institute for the Behavioral and Social Sciences.;] -- "A strong economy in recent years has increased the challenge that Army recruiters face in obtaining sufficient enlistees to meet force requirements.

In order to continue to meet recruiting goals. Abstract "February ""Army Project Number 2OA"Includes bibliographical references (p. 29).Mode of access: InternetAuthor: Ray.

Morath. The United States Army Recruiting Command (USAREC) is charged with finding, engaging, and ultimately enlisting young Americans for service as Soldiers in the U.S.

Army. USAREC must decide how to allocate monthly enlistment goals, by aptitude and education level, across its 38 subordinate recruiting battalions in order to maximize the number of enlistment contracts produced each : Joshua McDonald, Joshua L McDonald. The Marketing Distribution Center supports approximately 6, customers, including Army Marketing Research Group, Army Recruiting Command, Cadet Command and the Army Reserve.

The center uses an online e-commerce system that allows customers to order from a varied selection of items and recruiting materials.

These services are shipped directly to the customer’s location. the Army. The case study addressed this business problem of recruiting by exploring marketing strategies successful recruiting professionals used to motivate individuals to join the military.

The purpose of this study was to determine effective recruiting strategies. Therefore, it incorporated the conceptual framework of emergent strategy. We continue our new podcast series by looking into the British Army’s recruitment campaign ‘This is Belonging’.

Launched inthe campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences. The all-volunteer U.S.

Army has been in existence for more than 40 years but its success hinges on its ability to meet its recruiting requirements. A new model can help the Army analyze the cost of different recruiting strategies, resource mixes, and eligibility policies in a range of recruiting : Bruce R Orvis, Steven Garber, Philip Hall-Partyka, Christopher E Maerzluft, Tiffany Tsai.

Those that enlist in the army will also benefit from free enrollment in U.S. colleges. The U.S. army promotes itself not only as giving the experience of a lifetime, but also as a provider of career opportunities.

Army commercials have demonstrated the army's recruitment methods and. (7) Plan, develop, and execute all national and local marketing activities that support recruiting missions for Active Army, USAR, and the Civilian Human Resources Agency (CHRA). (8) Provide oversight of the marketing and advertising efforts of the U.S.

Army Recruiting Command (USAREC),File Size: 74KB. More than a decade later, the Marketing and Engagement Brigade influences the American people to join the Army by enhancing and conducting recruiting operations through direct engagements and demonstrating elite Army skills and exhibits, in order to achieve the Army’s recruiting mission.

On order, they provide unique support to the operational and generating force. No unit in the Army shoots. The author draws on a large body of research on recruiting and examines tools and resources—including recruiters and recruiting management, eligibility criteria, and pay and bonuses—that can help the Army meet recruiting challenges.

Army releases new marketing regulation. and the Army Marketing and Research Group, known as AMRG, a diluted brand has an impact both on the image of the Army and how it. The Army recognizes how important STEM careers are to the future.

As part of the U. Army outreach efforts, the Army developed applications to highlight the Army’s high tech capabilities. The innovative applications are provided free-to-use to support educators and students.

-- The Army has reached several milestones to modernizing recruiting, since approving the Fiscal Year Army Accessions Campaign Plan in new plan, approved by. To bring quality young men and women into the Army - people who will complete their tours of duty and make a contribution to the Nation's defense - is the objective of the U.S.

Army Recruiting Command. Its mission: "Providing the Strength" for America's Army. USAREC also provides command, control and staff support to the recruiting force.

The United States Army Recruiting Command (USAREC) is charged with nding, engaging, and ultimately enlisting young Americans for service as Soldiers in the U.S.

Army. USAREC must decide how to allocate monthly enlistment goals, by aptitude and education level, across its 38 subordinate recruiting battalions in orderAuthor: Joshua McDonald, Joshua L McDonald.

The ultimate goal of market research is to help the acquisition team become informed consumer s. Information derived from market research will help the acquisition team develop the optimum strategy for meeting the requirement.

This section will focus on market research as it applies to PBSA. Benefits of Market Research. HOW RECRUITMENT WORKS An Overview of the Army Recruiting Structure. This page will take you through the basics of Army recruiting for enlisted Soldiers and officers.

You’ll also learn about the government agencies that are in charge of recruiting and the specific process for enlistment and earning a commission. Responding to the plans an officer told The MoS: 'The Army's own research has consistently shown support for the crossed swords over the Union Flag as the Army's main logo.

Also, Be the Best was. Better Army recruiting will yield a healthier force structure. Recruiting is critical for sustaining the All-Volunteer Force.

Under U.S. Federal Code Ti each service performs its own recruiting the Air Force and the Navy, who measure themselves based on their numbers of platforms, the Army measures itself on its end strength, both in terms of structure and in the ability.A recruiting shortfall in might ripple for several years, forcing the Army's end strength goals to the right.

(Spc. Hubert D. Delany III/Army).The Army University Press books are traditional and interactive works relevant to the current interests and concerns of the US Army. The wide range of original interpretive topics include military history, recent operations, leadership, doctrine, organization, tactics, logistics, and Staff Ride handbooks.

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